AI SEO Audit: where you stand in Google and in AI answers

A normal SEO audit checks how well your site is built for classic search — crawlability, indexing, page speed, on-page structure and schema — and stops there. An AI SEO audit does all of that and adds a second layer: it measures how often AI assistants like ChatGPT, Gemini, Google AI Overviews and Perplexity actually mention and cite your business when buyers ask questions in your category. The AI layer is reported as a baseline — your mention rate, citation rate and share of voice against named competitors. Combining both layers matters because the fundamentals decide whether any engine can use your site at all, while the AI-visibility layer decides whether you get named in the answers buyers increasingly rely on before they ever click.

That depends on the option AI SEO Packages publishes, and it must be confirmed before this page goes live. Under the free option, the audit is a no-obligation lead magnet: you submit the form and receive the report with nothing to pay. Under the paid option, the audit costs $300 (USD) and that amount is fully credited against your first month if you decide to start any package — so if you continue, the audit effectively costs nothing. The paid route tends to attract more serious prospects and funds the manual prompt-testing time involved in the AI-visibility layer. Either way, requesting the audit never signs you up for a recurring service; it only requests a one-time diagnostic.

You receive a written report, not just an automated number. It contains your technical SEO findings, your on-page findings, and your AI-visibility baseline including the actual prompts we tested across the engines. You also get your starting numbers — mention rate, citation rate and share of voice versus the competitors you named, each dated because AI answers vary by run — plus a competitor gap summary showing who gets cited and which source types the engines trust in your category. Finally, you get a prioritised fix list ranked by likely impact against effort, and an honest package recommendation. That recommendation can be "do a few things yourself and skip a retainer for now" if that is genuinely the best call for you.

Turnaround depends on the size of your site and the number of prompts and competitors in scope, but most audits are delivered within a few business days of confirming scope. The technical and on-page layers run largely through automated checks, which are quick. The AI-visibility layer takes longer because it involves manually testing a set of real buyer prompts across multiple engines and running each prompt more than once, since AI answers are non-deterministic and a single run can be misleading. We'd rather take an extra day and give you a baseline you can trust than hand you one snapshot that changes the next time anyone asks the same question. We confirm the expected timeline when we confirm scope.

On the classic-search side we assess how your site performs for Google, since it still drives the majority of traditional search and also powers AI Overviews. On the AI-answer side we test ChatGPT (OpenAI), Google Gemini and Google AI Overviews, and Perplexity as standard, and we can include Microsoft Copilot and Anthropic's Claude where they're relevant to your audience. We also check whether the crawlers these systems rely on — such as GPTBot, Google-Extended and PerplexityBot — are actually allowed to access your content, because a blocked crawler is one of the most common and least obvious reasons a business is missing from AI answers. During scope confirmation we identify which engines your specific customers use most, so the effort goes where your buyers are.

Very little. The form asks for your website URL, your business name, your main target market or location, two or three competitors you want to be measured against, and a contact email. Optionally, you can tell us the specific products, services or categories you most want checked, and whether you operate in more than one language. That's enough for us to build a relevant prompt set and run every layer of the audit. For the technical layer we only need your public website; if you later engage a package and we move into implementation, we'd then need edit access to the site or coordination with your developer, but none of that is required just to receive the audit.

No. Submitting the form requests a diagnostic and nothing else. You'll receive an email confirming we have your request and the scope we'll measure — the prompt set and the competitors — so there are no surprises. We don't start billing a recurring service, and we don't enrol you in a package automatically. If you chose the paid audit option, we confirm payment details before any work starts. Once the report is delivered, the decision is entirely yours: act on the fixes yourself, start a package, or do nothing. We'll give you an honest recommendation, including when that recommendation is to spend nothing with us for now.

No, and you should be cautious of anyone who promises that. An audit is a diagnostic: it tells you where you stand and what to fix, but on its own it changes nothing. Even after the fixes are made, AI engines decide what to say using models and sources outside any agency's control, and their answers vary by run, user and location; Google's rankings likewise depend on competition and many factors beyond a single site. What the audit does is identify and prioritise the inputs — crawl access, clear and consistent information, quotable content, structured data, a trusted citation footprint — that make better rankings and more AI mentions more likely, and give you a dated baseline so any later progress can be measured honestly.

The recommendation is based on what the audit actually finds, not on a sales target. If you have a small site with a few high-impact fixes, we may point you at Starter or even suggest you make those fixes yourself and revisit later. If you're in a competitive category and need sustained content, schema and citation work with monthly measurement, Growth usually fits. Large sites, multiple markets or languages, or complex competitive landscapes tend to need Enterprise. And yes — "none yet" is a valid outcome: if your customers don't research with AI assistants and your fundamentals are already sound, we'll say so rather than sell you a retainer you don't need. You can also try the package recommender.

The audit is the front door. It establishes your dated baseline and prioritised fix list, which is exactly what any good engagement should start from — you can't prove progress without a starting point. If you decide to continue, the package picks up where the audit leaves off: implementing the prioritised fixes, restructuring content into citable answers, aligning structured data, correcting entity inconsistencies, and re-running the same prompt set each month to report movement in your mention rate, citation rate and share of voice. Under the paid-audit option, the $300 is credited to your first month, so the audit effectively rolls into the package at no extra cost. If you prefer to stop after the audit, the report is yours to act on independently.